Serge Dupraz, a shaper at heart

Shaper since forever, on liquid water before being solid...

Until now, I've devoted my time to imagining, developing, designing and distributing a snowboard production that is without equal.

All more successful in their games than the others, some have had their day, but the majority are, and remain today, benchmarks in their programmes.

At the beginning of the '80s, when I was opening up the mountains, I followed in the footsteps of Dimitrije Milovich (founder of Winterstick), finding an expression that echoed within me.

After my first model (Expert) was handmade and 'inspired' by his approach, I did my bit by inspiring a number of shapers and riders with the iconic Expert, One Sixty, Revolution and Logical.

Many brands create new models and ranges every year,

My vision led me down a different path: to create the ultimate shape, the model whose shape and programme will take you from the piste to the powder, with a feeling of limitless freedom and happiness.